Brochure Panificio San Francesco

We initially look for a concept and a payoff that would communicate in a few words the essence of San Francesco Bakery. During the subsequent phases this concept took shape in a brochure and in a restyling of their website.
In particular the brochure is divided into two parts: the first explains the concept and tells the story of Panificio and the way it works; the second contains a catalog of the various families of breads.